Sophia Luu
something deep here

Sophia Who?

Last October I decided to try and be a designer - with no creative partner, no design degree and VERY poor Adobe skills.

Me at Newblood

10 months on, I’m the very proud winner of two design awards, have won a place on the 2019 D&AD Academy with WPP and run a start-up social enterprise with the incredible Mathilda Della Torre.

I’m a fast learner with a huge heart, curious mind and honest outlook. I am always looking for my next adventure…

Some things you might not know about me:

  1. One of my relatives recently became a saint

  2. I came 16th in a National Acrobatic Rock and Roll competition (for students, I'm really not that good.)

  3. I learnt how to make incense at a monastery in Belgium

  4. I am pen pals with another Sophia Luu, who designs clothes in America


D&AD New Blood, Graphite Pencil Award Winner 2019
Laydeez Do Comics New Graphic Novel Winner 2019

Exhibited at
Tate Modern, Tate Exchange, 2019
Stanley Picker Gallery, Digital Futures, 2015
Kingston Uinversity, Foundation Show, 2015
Cambridge University, Clare May Ball, 2016
The Strand Gallery, UpStart Finalist, 2014

Featured in

The Dots
McKinsey Design
Design Exchange Magazine
Ink Magazine
Our Comics Are Good

Central Saint Martins, MA Art and Science (Distinction, Postgraduate Diploma)
University of Cambridge, BA History and Philosophy of Science, History of Art (First Class and Winner of Frances Willmoth Dissertation Prize for highest marked thesis)
Kingston University, Art & Design Foundation (Distinction)

Founder, onthemend Design Studio