Everybody Bleeds
Plasters shaped like sanitary pads to get everyone talking about periods.
The Challenge
The Problem
A brief written by McKinsey Design, The Case for Her and D&AD: ‘End period stigma’. The campaign had to be global and local.
The Outcome
A gender neutral campaign using plasters to end period poverty.
How it works
Both sanitary pads and plasters do the same thing: soak up blood. But one is taxed and the other isn’t. It’s one of the many examples of how period stigmas are affecting global wellbeing and body confidence.
This campaign uses the plaster as a visual metaphor to get those who don’t have periods to better understand the sight and experience of menstruation.
All profits go towards access to sanitary pads and campaigns to end period tax worldwide. By talking about our plasters online you raise more money for our cause. Whatever you have to say, you’re helping us to face up to period stigma.
Research and Development
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