Sophia Who?

A Design Researcher Tackling Difficult Topics with “Serious Joy”.

Freelance User Researcher & Experience Designer (Currently
Founder and Organiser of Secrets Worth Sharing

Former Workplaces:
Design x Inclusion, SPACE10
Design Researcher, Diverse Data Programme at Genomics England
Experience Designer, McKinsey Design
Founder, On The Mend Design Studio 

I won a design competition by making some plasters and ended up at McKinsey for two years. Now I am a design researcher focusing on diversity in data and better communication on with victims and survivors of childhood sexual abuse.

I have lived through some hardships, but I have also had a lot of privileges growing up: I look (mostly?) white, I have a male partner, I went to Cambridge, public holidays in my country match religious festivals I take part in… For me, being a design researcher is truly humbling, as it is a chance to learn from others, make myself uncomfortable and be in a rare position to be paid to do the work.

Truthfully, I hope that the nature of my job will one day cease to exist, as we start to encourage organisations to actually listen to the people they claim to serve, rather than rely on others to interpret their needs. I strongly believe in striving for a workplace where you can be comfortable being yourself at work in order to make a true impact on the world. I try to do that – fully… unapologetically… joyfully.

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