The Insights

The Insights

Speaking about periods has become a gendered construct, despite blood itself being gender-neutral

Conversations about periods with people who don’t have periods usually exclude the actual physical and emotional experience of menstruation. 


Two key facts which informed this project:

  1. Most period campaigns target cis-women, and do not generally recognise that not all people who have periods are cis-women. 
  2. Both sanitary pads and plasters do the same thing: soak up blood. But one is taxed and the other isn’t. It’s one of the many examples of how period stigmas are affecting global wellbeing and body confidence.

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