The Insights
Speaking about periods has become a gendered construct, despite blood itself being gender-neutral
Conversations about periods with people who don’t have periods usually exclude the actual physical and emotional experience of menstruation.
Context
Two key facts which informed this project:
- Most period campaigns target cis-women, and do not generally recognise that not all people who have periods are cis-women.
- Both sanitary pads and plasters do the same thing: soak up blood. But one is taxed and the other isn’t. It’s one of the many examples of how period stigmas are affecting global wellbeing and body confidence.
