The Impact

“Since my stroke, I have not left the hospital for months. I actually loved smelling the perfume based on London dirt because I even miss the smell of pollution outside! Thank you for bringing a piece of the outside in for me. ”

— PATIENT ON THE NEURO REHABILITATION WARD

“This perfume is vintage smelling, and reminds me exactly of the sorts of scents I used to wear when I went to dances in the sixties.”

— OUTPATIENT

“I have completely lost my sense of smell after a tumour. Although I can’t smell, the feeling of the bottles reminds me of perfumes I used to wear in my youth and the glamour of it all. It feels so nice to hold an object like this again”

— PATIENT ON THE STROKE WARD

The Insights

Clinical environments often strip the sensory experiences of daily life. By bringing smells of outside into the hospital in a controlled way, we create a hospital experience which is more familiar and friendly.

Results

  • Working relationship with Imperial Health Charity
  • 5 new memories for older patients

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