Quotes
“It’s astonishing to see how much donated blood goes to blood loss after childbirth – it’s literally saving two lives at once!”
VICTORIA AND ORI, 21
“Can we keep it?”
MONICA, EVENTS MANAGER, OLD OPERATING THEATRE
“Oh, this reminds me – I was going to register to give blood the other day but I forgot. Thanks for reminding me, this was so fun!”
RITA, 26
The insights
Many diversity and inclusion projects focus on celebrating external differences in people’s bodies, but rarely do we focus on the things we don’t see, like the clinical impacts of health and wellbeing. Taking a game which had a glossy and different exterior acted as a good pull for exploring internal health themes.
The Results
- 2 women signing up to donate blood on the spot – with the potential to help 18 adults each year
- A reusable operation game in the museum’s permanent collection which is used for children’s visits
