Concept Development
When approached by ITV and Imperial Health Charity, our only guidance was creating an ITV ident collaboratively with a group of NHS staff, which celebrated Britain coming together. We spent lots of time brainstorming what that meant to us and how it could be visualised. We wanted to highlight the NHS coming together but also the importance of making something fun. After pitching to Imperial Health Charity and ITV Studio different concepts, we decided to work with a cut-out ITV logo that would be mended using different foam shapes.
Product design
The main part of the project was spent on designing and producing the pieces used for the workshop. We designed everything ourselves and got the different foam shapes cut from a local mattress company and the ITV cut-out in plywood from a local laser-cutting studio. We created shapes that evoked body shapes and organs but still looked playful and organic. We then tested various materials and ways of mending things together such as stitching, taping, gluing, paining, etc. in order to give the NHS staff different ways to express their creativity through mending.
Delivery
The workshop was facilitated entirely by us and filmed by the ITV film crew. We gave simple instructions to the NHS staff and showed them how the materials and tools could be used and played around with but then erased ourselves from the process as much as possible. This allowed them to have full autonomy on what the finished product would look like and give them the confidence to show and use their own creativity.
