ITV: On The Mend

ITV, On The Mend

Celebrating NHS staff coming together by mending the ITV logo.

4 months, 1 day filming, 1 week live on TV

The Challenge

The Problem

Creating a framework for a group of NHS staff to make an ITV ident together and celebrate the contribution of healthcare professionals across the UK.

The Outcome

The framework for a workshop where a group of NHS staff was given broken sections of the ITV logo and had to mend the logo by using a craft related to their profession. A surgeon, for example, glued and stitched pieces back together with filler and thread. The participants constructed the logo live in front of cameras, in order to create the ident. The piece emphasised the journey of the shapes from broken pieces into a ‘fixed’ whole and celebrated the important role that creativity plays in supporting our health and wellbeing.

On The Mend & NHS Staff – ITV Creates

Research and development

  • Context and restrictions

    • Must be made and filmed entirely in one day
    • Must allow for different levels of participation
    • Must look good as an ident and as a finished ITV logo
    • Must have a cohesive theme that will work well visually but also have room for surprise

  • Our methodology

    Concept Development

    When approached by ITV and Imperial Health Charity, our only guidance was creating an ITV ident collaboratively with a group of NHS staff, which celebrated Britain coming together. We spent lots of time brainstorming what that meant to us and how it could be visualised. We wanted to highlight the NHS coming together but also the importance of making something fun. After pitching to Imperial Health Charity and ITV Studio different concepts, we decided to work with a cut-out ITV logo that would be mended using different foam shapes.

    Product design

    The main part of the project was spent on designing and producing the pieces used for the workshop. We designed everything ourselves and got the different foam shapes cut from a local mattress company and the ITV cut-out in plywood from a local laser-cutting studio. We created shapes that evoked body shapes and organs but still looked playful and organic. We then tested various materials and ways of mending things together such as stitching, taping, gluing, paining, etc. in order to give the NHS staff different ways to express their creativity through mending.



    The workshop was facilitated entirely by us and filmed by the ITV film crew. We gave simple instructions to the NHS staff and showed them how the materials and tools could be used and played around with but then erased ourselves from the process as much as possible. This allowed them to have full autonomy on what the finished product would look like and give them the confidence to show and use their own creativity.

  • The Impact


    “I think it’s incredible to see how good we were working together.”

    — Workshop Participant

    “It’s really nice to be working with colleagues whom I don’t normally see.”

    — Workshop Participant, ___ (Orthopedic Surgeon)

    “It’s just a release really. It’s been a really positive experience.”

    — Workshop Participant, Carol (Dementia Care Nurse)

    “I probably haven’t done something this therapeutic in a long long time.”

    — Workshop Participant, Harvey (Child Physiotherapist)

    “We’ve produced something fantastic and that’s pretty much what we do everyday in the NHS.”

    — Workshop Participant

    “We were delighted to work with On The Mend and our NHS colleagues to bring this fantastic interpretation of the logo to life. The finished artwork beautifully represents the invaluable role of the NHS in looking after the nation’s health.”

    — Lucy Zacaria, Head of Arts at Imperial Health Charity

    The Insights

    That design and making really can bring people together and that creativity plays such an important role in supporting our health and wellbeing.


    • Working relationship with Imperial Health Charity
    • Exposure through ITV channel, the third most popular TV channel in the UK with more than 5 million viewers weekly

  • If we could do this again...

    We are honest about our successes and our failures. We know that we can never fix every single problem with a single interaction. Below are some of our key reflections, and things we would change if we could repeat this work: 



    Let’s be honest, the materials we used for this ident were not sustainable and were only used for a one time event. It would have been great if we could have spent more time looking for more sustainable materials or reusing old materials other companies were not using. Ideally we would have also liked to give the final piece a second life and install it somewhere so it didn’t go to waste straight away.


    Feedback from all workshop participants

    It would have been really useful to send out an anonymous survey to all NHS staff who participated to understand a bit more about which aspects of the workshop they enjoyed and which we could have improved.

  • People and press

  • The Team

    Workshop development and facilitation – Sophia Luu and Mathilda Della Torre

    Charity partner – Imperial Health Charity (Lucy and Kate)

    Workshop participants –  Harvey, Carol, Lily

    Film crew – ITV Studios

    Generously supported by ITV Studios.

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  • Ministry of Loneliness

    Ministry of Loneliness

    Combating loneliness by sending letters to those in long term healthcare.


    4 month project, 1 day event

    The Challenge

    The Problem

    Find a creative way to start a conversation about loneliness being recognised as a national health crisis in the UK.

    The Outcome

    This activity took place around a pop-up space that we built, which enabled attendees to sit, write and talk to those around them as much as possible, in order to feel part of a community.

    The Impact

    This successful event got members of the public to talk about loneliness and write letters to those in long term healthcare.

    Research and development

  • Our Methodology

    Research about loneliness

    We started this project by researching loneliness and finding out that in 2018 Theresa May appointed a new minister of loneliness, Tracey Crouch. We learnt that more than nine million adults usually feel lonely, which is almost 14% of the UK population, but the figures could be higher. Labour MP Rachel Reeves said that “loneliness is no longer just a personal misfortune but has grown into a social epidemic.” This inspired us to create a ‘Ministry of Loneliness’ and to create an event based on this issue.

    Pop-up building

    We knew we wanted to create a space where members of the public could sit down, chat together and write on their postcards. This is why we created a wooden pop-up that would allow all those activities to happen and that also forced people to sit close to one another, to make eye contact and hopefully speak to people they didn’t know. We built it out of wooden panels that fit together and made a portable structure we could re-use for future events.

    Stationary branding

    The idea behind the stationary design was to create something that branded us at the ‘Ministry of Loneliness’ and had an official feel in the copy but also a playful visual aspect. We created a pattern of arms and hands on the back of the postcards that all connected to each other once the postcards were hung up next to each other, on the day of the event, to evoke a sense of community and helping one another combat feeling of loneliness.

  • The Insights

    Loneliness is a huge issue worldwide and sending a letter to someone in long term healthcare will not solve the issue, but it can help bring a smile to someone’s face and to start addressing this feeling that our society has turned into a taboo.


    • More than 700 hundred people attended the even
    • 300 letters were written
    • Future collaborations with London Secondary Schools to get more letters

  • If we could do this again...

    At On the Mend, we are honest about our successes and our failures. We know that we can never fix every single problem with a single interaction. Below are some of our key reflections, and things we would change if we could repeat this work: 

    A smaller team

    This was the first project we ever worked on together and at the time On The Mend consisted of a much larger team than now. Although this was a really interesting way to work and taught us a lot, it had its limitations because everyone had very different ideas on how they wanted the project to develop. After having run the event we quickly realised how valuable it would be to have a smaller core of people with whom we could exchange ideas with but knew we could depend on when running events.

    Contact charities and community organisations

    Because we were very short on time, we didn’t spend time contacting charities or community organizations when planning the event that we could have told about the project and agreed on sending postcards too. Since we didn’t do this, we spent lots of time after having done the event trying to find people who wanted to receive these postcards, which was much harder than we expected. Contacting them prior, would have improved the project immensely as they could have given us feedback when we were still developing the event and find ways to tailor it to the needs of their patients more.

    Impact measuring

    After sending out the postcards to different organisations, we didn’t ask for any feedback on how they were received and what patients thought of them, which made it difficult for us to measure the impact of the project. It would have definitely been needed to gather feedback from organizations and patients who received postcards.

  • The outcome

  • The Team

    Branding – Mathilda Della Torre, Sophia Luu & Akanksha Bhasme

    Pop up design and build – Alex Clarke, Lucia Lanzalaco, Sophia Luu and Pod Hughes

    Event facilitation – Participating Artists: Mathilda Della Torre, Lottie Bolster, Chang Gao, Sarah Graham, Laura Madeley, Kim Judge, Molly Bonnell, Gazbia Sorour, Michaela Wenkert, Akanksha Bhasme and Mariana Pena Montiero

    ‘Ministry’ Concept – Laura Madeley

    Generously supported by the UAL The Post-Grad Community Project Fund.

  • Press
  • Operation Game

    Operation Game

    A life-sized game of operation to educate people about women’s health


    Product, 2 months

    The Challenge

    The Problem

    Find a way for audience members to engage with a tired museum collection while having one key takeaway about healthcare.

    The Outcome

    A giant, life-size version of the classic “Operation” board game which featured a Desi woman as the patient. Further interaction revealed information about the ways in which blood donations from Black and Brown women played a special role in women’s health.

    Research and development

  • Context

    The Emerge Festival aims to bring galleries and museums to more diverse audiences, especially younger people who would never usually walk through their doors. They do this by hosting an annual weekend take-over of as many museums and galleries in London as possible. Each venue hosts a specific interactive event.

    This meant that our event had to be:

    • Drop in to account for open-access tickets
    • Be completed in under 10 minutes
    • Be accessible to a wide range of people
    • Cannot contain any messy materials which would damage the hospital’s permanent collection
    • Target 16-24 year olds

    The old operating theatre itself is Europe’s oldest surviving medical theatre, was the perfect setting for this project as it only operated on female patients in the 1830s. We definitely wanted to find a way to incorporate this into our project.

  • Our Methodology

    Multiple visits to the collection

    …to interview visitors, collection managers and observe people. It was clear that female bodies was a huge focus for the collection, and we thought this was a unique pull from the venue which we wanted to highlight during the festival.

    Linking the museum collection to women’s health

    We read lots of books, articles and sites in order to link some of the key aspects of the collection to the project. One thing which linked all the operations to every single person was blood. Blood is used in a lot of transfusions for operations, and had a lot of complex health implications.

    Initial research from NHS Blood and Transport, who manage all public donations of blood in the UK, stated that:

    • 67% was used to treat medical conditions including anaemia, cancer and blood disorders, such as sickle cell.
    • 27% was used in surgery, including cardiac surgery and emergency surgery
    • 6% was used to treat blood loss after childbirth

    We wanted to focus on these facts and tailor them to women of colour.

    Collaborating with experienced 3D makers

    To produce a prototype from fully recycled materials. We had a very low cost budget, and wanted to ensure we made the most of it as possible, by collaborating with makers who had true upcycling expertise. This also allowed us to reach a wider audience by interviewing them about their knowledge of women’s health and experience in museums. We also got really inventive with copper tape, and old suitcase and some acrylic offcuts to make the core game components.

    Bold illustrations with a human focus.

    One thing missing from a lot of medical diagrams was a person’s agency. We wanted to bring that back as the main focus of the work. For this, we used a cross section of a person’s body, while also showing their face, hair, piercings, and things which make them an individual.

  • The Impact


    “It’s astonishing to see how much donated blood goes to blood loss after childbirth – it’s literally saving two lives at once!”


    “Can we keep it?”


    “Oh, this reminds me – I was going to register to give blood the other day but I forgot. Thanks for reminding me, this was so fun!”

    RITA, 26

    The insights

    Many diversity and inclusion projects focus on celebrating external differences in people’s bodies, but rarely do we focus on the things we don’t see, like the clinical impacts of health and wellbeing. Taking a game which had a glossy and different exterior acted as a good pull for exploring internal health themes.

    The Results

    • 2 women signing up to donate blood on the spot – with the potential to help 18 adults each year
    • A reusable operation game in the museum’s permanent collection which is used for children’s visits

  • If we could do it again...

    At On the Mend, we are honest about our successes and our failures. We know that we can never fix every single problem with a single interaction. Below are some of our key reflections, and things we would change if we could repeat this work:

    Manage queues! – Many other venues were fully booked nearby, meaning that floods of crowds were heading to a venue which had a 30 person limit. A lot of the time, people had arrived at the venue to discover that they had queued up for a 10 minute activity. We should have accounted for this and provided a way to manage queues.

    Include a QR code or some means to make signing up for blood donations quicker and easier. Lots of people asked about signing up but would be dissuaded from having to search about blood donations on their phones. We should have had some physical and digital material at hand to help with this.

    Highlight the underlying concept when introducing the game Our event was a pop up straight after the live operation demonstration. In the introductory speech, we should have made clear that we were focusing on highlighting what happens to blood donations and how important the role of women of colour was. This might have grabbed the attention of those more interested in healthcare equality, but less interested in a game.

    Include two facilitators! This event was facilitated by one person, meaning that a lot of the time Sophia had to speak to people about health awareness while also managing the mechanics of the game and making sure no one was accidentally damaging the venue! It was a lot for one person to handle and meant that we couldn’t focus as much on the quality of the health information conveyed.

  • People and press

  • The Team

    Illustration: Sophia Luu

    Visual Concepts and Storyboarding: Mathilda Della Torre

    Electronics: Minh Huynh

    Woodwork: Minh Huynh and Sophia Luu

    Research and Marketing: Rashmi Shankar

    Photography: Michael Tigchelaar

    Partners: Emerge Festival and the Old Operating Theatre. Special thanks to Svetlana and Monica.

    Special Thanks to Josie at Machines Room and Peter from Solowood Recylcing for helping us sourcing materials and prop space!

  • Demistify


    Using a hospital art collection to positively disrupt a patient’s routine


    4 weeks, 1 day event

    The Challenge

    The Problem

    Creating a framework for a group of NHS staff to make an ITV
    Find a low-cost way to incorporate the hospital’s art collection into long-term patients’ daily hospital experience in order to improve wellbeing.

    The Outcome

    Four perfumes inspired by four paintings from around the hospital. They were portable so could be taken to patients in their wards, rather than them having to travel to the paintings themselves. The link between smell and memory was especially fitting for Charing cross hospital, which has the biggest dementia and stroke rehabilitation unit in London. 

    • Jo Bruton “Landing Girls” wallpaper – Vintage floral scent inspired by popular perfumes of 1950s

    • John Piper Stained Glass window – Fresh Aquatic notes with a hint of incense, evoking smells of a chapel

    • Simpson and Son’s Tiles for original Charing Cross Hospital – Apple and fruity notes, fresh cut glass, wood

    • David Mach “Visit London” – Tobacco, Leather, Rubber, Vanilla

    Research and development

  • Our Methodology

    Context and restrictions

    • Can only be used for a one-day event
    • Must be low cost
    • Needs to adapt to a fast paced changing hospital environment, and easy to take down in an emergency


    For the first week, we visited the hospital, observed patients, interviewed stakeholders and did trails of the current artwork on display. This also involved a visit to the paintings archive within the hospital, which contained hundreds of stored paintings! A lot of thought had gone into the placement of the paintings within the hospital. For instance, painted tiles from the original hospital site were placed on a corridor which linked the new wards to the chapel, symbolising the transitions to new places. We also noticed that for a lot of patients, the hospital artwork was the least of their concerns as they waited for test results and appointments. We realised we needed to find a way for the work to be disruptive and engaging.

    Research about Charing Cross Hospital

    Our work is always site specific, and we wanted to create an interaction which was very meaningful to the hospital, it’s specialisms, treatments, and the patients who attend there. After a lot of research and interviewing with stakeholders, we found that Charing Cross Hospital has the largest stroke rehabilitation and dementia unit in London. Both of these are conditions which affect memory. Strangely, we found that there is a strong link between smell and memory: 80% of people who show signs of poor smell will eventually develop dementia. We knew that there was a way to link these projects together and we decided to create some perfumes.

    Perfume development

    We returned to the hospital to decide which artworks were the most accessible and recognisable. We wanted paintings which provided a diverse range of recognisable environments.


    We tried to incorporate as many sensory elements into our branding as possible, accounting for the fact that there were many patients who had different perceptions of the senses. This included:

    • Physical perfume bottles in the same shape and orientation as the original artwork
    • Scents directly mapped to the ratios in the painting e.g. a painting which had 90% apples would have 90% apple scent
    • Matching visual elements within the perfume bottles and the original paintings


    We delivered the exhibition as a stand in two locations around the hospital over 8 hour blocks. The first was in the out-patient lobby, so we were able to capture staff, patients and visitors as they entered and left the hospital. We then toured the perfumes to the stroke and rehabilitation wards and spent an hour with the patients there. Each of the scents had take home tester strips which people could take home with them as a reminder of the event.

  • The Impact

    “Since my stroke, I have not left the hospital for months. I actually loved smelling the perfume based on London dirt because I even miss the smell of pollution outside! Thank you for bringing a piece of the outside in for me. ”


    “This perfume is vintage smelling, and reminds me exactly of the sorts of scents I used to wear when I went to dances in the sixties.”


    “I have completely lost my sense of smell after a tumour. Although I can’t smell, the feeling of the bottles reminds me of perfumes I used to wear in my youth and the glamour of it all. It feels so nice to hold an object like this again”


    The Insights

    Clinical environments often strip the sensory experiences of daily life. By bringing smells of outside into the hospital in a controlled way, we create a hospital experience which is more familiar and friendly.


    • Working relationship with Imperial Health Charity
    • 5 new memories for older patients

  • If we could do this again...

    At On the Mend, we are honest about our successes and our failures. We know that we can never fix every single problem with a single interaction. Below are some of our key reflections, and things we would change if we could repeat this work:

    A more absorbable paper 

    The diffuser paper was waxy, meaning that it didn’t absorb the scents properly! Next time, we will invest in filter paper so that the scents last longer.

    Bring some plastic sheets!

    There are a lot of restrictions on what materials are allowed in hospitals in order to manage infection control. However, we would like to bring wipe down sheets and screens next time to add a bit of colour to our stall.

    Branding which had bolder and more visible text

    The tester strips were small, and we packed in too much information about the project. We also used a light text on a black background, which was harder to read. We would change this next time.


    Our stall was placed in the outpatients’ area, which is where the weekly pop-up bookshop used to be. This meant that some long-term patients and regular visitors thought that the perfumes were for sale. Next time, we would have more mobile workshops in each of the wards to avoid this.

    Impact measuring

    It would have been beneficial to leave the patients with an anonymous feedback form so they could tell us whether this project was something they would like to see again and what could be improved.

  • The outcome

  • The Team

    • Perfumery and Branding – Sophia Luu
    • Event Facilitation – Mathilda Della Torre
    • Generously supported by the Imperial Health Charity (Lucy, Kate and Delphine)